The Devon Pass - a no cost business promotion service that gives you free extensive advertising and visibility.
The Devon Pass - a no cost way to promote your business and gain increased visibility.
The Devon Pass, like the Cornwall Pass offers you the opportunity to both dramatically increase your businesses visibility and bring in new customers at no cost to you. The Devon Pass is being released in Spring 2012, however, you can sign up to become a participating now as we have the Devon Pass website up on the internet right now. If you are a participating business in the Cornwall Pass, you are automatically listed on the Devon Pass because we want to encourage people who both live and visit Devon to come down to businesses in Cornwall and of course, if you are listed on both websites, your businesses visibility and exposure is effectively doubled, so more prospective customers will see your business.
Will Devon Pass participating businesses located in Devon also be listed on the Cornwall Pass website?
The concept of both the Cornwall and Devon Pass's is to bring more customers into all businesses participating in both schemes, therefore, to ensure all our businesses receive maximum visibility and exposure, it makes logical sense to be listed on both websites and participating booklets.
The Devon Pass.
The Devon Pass Pass is a Discount Card for both Visitors and Residents that enables them to receive discounts at participating businesses. They purchase the Pass from us and use their Devon Pass at any participating business. Discounts start at 10% and as a participating business all you have to do is honor the discount you have agreed to provide when presented with a valid Pass. There is no cost for you to participate in the Devon Pass scheme and you get extensive free advertising on our Devon Pass website and in the free Participating Business Booklet that is supplied with every Pass.
The Devon Pass - a no cost way to promote your business and gain increased visibility.
The Devon Pass is a NO COST way of attracting more customers into your business all year round. The Devon Pass is a Discount Card for both Visitors and Residents that enables them to receive discounts at businesses participating in the scheme. Pass holders purchase their Devon Pass from us or from our many retail partners and use it to obtain a discount from all participating businesses. You chose the level and items you want to offer a Discount on but to act as an incentive for people to visit your business, the minimum level is 10%.
As a participating business your get a free listing on our Devon Pass website on a dedicated page relating to your business type, ( the following links go to pages on the Cornwall Pass website to give you an example ), i.e. Restaurants, Attractions, Accommodation, Touring and Camping Sites, etc and multiple entries as they apply, along with the equivalent entries in the free Participating Businesses booklet we provide with every Pass so you get extensive advertising and increased visibility for absolutely no cost to yourselves. All you have to do is honour the discount you have agreed to provide when presented with a valid Pass and that's it.
Yes it really is complete free to participate in the Devon Pass scheme and there are no operational costs whatsoever.
We are launching the Devon Pass to provide the Devon tourism industry with a no cost way to attract more customers and increase your business income throughout the year. It is completely free to participate in and we do not charge you any money for promoting your businesses or charge you any monthly fees or charge you an commissions on any sales you make. We generate our income from the sales of the Devon Pass so we take all the risks and you enjoy increased customer footfalls, increased income and extensive free advertising and increased visibility for your business. There is absolutely no risk to you and you have nothing to lose by becoming a participating business and everything to gain so contact us today and join the Devon Pass revolution that is sweeping across Cornwall today.
The Devon Pass - the concept behind it.
The concept behind the Devon Pass is very simple. If people have a choice of two similar businesses and one offers them a discount and the other does not, they are more likely to visit the one offering them a saving. That is the basic concept, however, other factors also come into play. Human nature is very predictable and if someone knows they can get a discount at a business they would not normally visit, they are likely to want to go there because now it becomes affordable. This is basic human purchasing decision psychology and this can be manipulated in your favour. In addition to this, purchasing spend pattern analysis indicates that many people spend more when they are able to obtain a discount at a business because the discount concept overcomes their self induced spending limitations.
Increased customer spend.
In other words, because they know they will save money, they will spend greater amounts than before so even though you have to give them a discount, you can actually end up with a greater level of income per customer. The other benefit to consider is that each Devon Pass covers up to 5 people, therefore, Pass holders may also come in in larger groups which means your income per visit will increase, however, this increased custom and income is not the only benefit of participating in the scheme. The real return on your investment comes from the free advertising and visibility your business will receive through our extensive marketing and advertising operations for the Devon Pass. Click here to view the Devon Pass home page to read more about how it works.
Participating business benefits - completely free advertising to your target audiences.
Although the primary objective behind the Devon Pass is to bring new customers into your business, the secondary benefit is that we provide all participating businesses with free advertising to increase your visibility and help you generate more business and income all year round. Depending on the type of business sector you are in, it is highly likely that you will receive a lot of customers in the high season which is where most businesses generate their greatest area of income, however, when the visitors have all gone, you have to rely on the residents sector to generate your income and this is where the Devon Pass can really work for you.
Save money on your low season advertising.
Because the low seasons months tend to be quite, you are likely to be spending a large amount on advertising to draw customers in, but if you were a Participating Business in the Devon Pass scheme, you can reduce your media spend because we will be advertising and promoting your business you directly at your target audience at no cost to you. This means you can either reduce your media based advertising costs and save money yourselves and/or enjoy a higher level of visibility than just marketing your business from your own resources and as there is no cost to participate in the Devon Pass scheme, even if you do not generate any new customers, your business is being advertised and promoted to a large global audience totally free of charge.
The high cost of promoting discounts in the low season.
The other point to mention here is that, depending on their type of business, many businesses offer huge discounts in the low season to draw customers in. Typically 25 - 50% off which coupled with the high costs involved in advertising these offers in newspapers and other mediums, means your actual income losses out of season can be very significant. With the Devon Pass, you can reduce your advertising costs and the level of discounts because we are targeting the very prospects you require at absolutely no cost to you and far more directly than you can. The return on investment with media based advertising is very low, however, with the Devon Pass scheme, we do all this for you and activity promote all our Participating Businesses directly to your target audiences at absolutely no cost to you, therefore your return on investment is very high simply because there is no investment on your part.
Generate an income from the Devon Pass - become an Affiliate.
We will be selling the Devon Pass through our own channels and through our Affiliates scheme. You simply add a link onto your own website, which we provide, and whenever anyone clicks through to our website from yours and purchases a Pass, the sale will automatically be accredited to you. Commission rates are £2.00 per sale generated from your website. We provide you with a dedicated login area for you to check the number of sales made through your website and the level of commissions due, which are paid monthly. For more information please go to the Devon Pass website's home page.
Participating business information.
If you become a participant, your business is advertised complete free of charge on our website in the relevant Participating Businesses section and in the Participating Business booklet which is supplied with every Devon Pass and updated every few weeks as new businesses are added. The relevance of this is that the Devon Pass is available for both residents and visitors and every Devon resident Pass holder is sent a new and updated version of the booklet when each new addition is printed so they always have an updated version. This dramatically increases your visibility because it means your businesses is promoted again and again every time a new booklet is issued.
The Devon Pass - No cost advertising and promotion for your business.
There is absolutely no cost to you to become a participating business, all you have to do is agree a discount and honor the discount when presented with a valid Pass. The only cost to you will be to honor the discount when presented with a valid Devon Pass, however, if no one uses the Pass at your business you are getting free advertising for a whole year and significant visibility at absolutely no cost to you, therefore, you have absolutely nothing to lose and everything to gain.
To become a Participating Business.
If you wish to join the Devon Pass participation scheme please use this link to download our Participating Businesses sign up form which you need to print, complete and sign and return it to us and we will list your business on the relevant section on our website and in the next Participating Business Booklet edition or alternatively contact us at participate@devontouristpass.com.
The Devon Pass website.
Please click on here to go to the Devon Pass Website for more information.
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